With over 13 years of extensive experience in design leadership and product design, I have successfully managed design teams comprising over 20 professionals and have directly influenced the user experience of products with an audience exceeding 8.5 million end-users. Additionally, I hold a certification in accessibility via IAAP, demonstrating my commitment to creating inclusive and accessible digital experiences.
My core expertise lies in human-centered design, adeptly employing a diverse array of design tools and methodologies to craft products that are not only intuitive and engaging but also visually compelling. Furthermore, I possess a strong aptitude for effective communication and problem-solving, allowing me to collaborate seamlessly with cross-functional teams and guide projects from conceptualization to successful launch.
In addition to my accessibility certification, I have extensive experience in managing and building design systems, ensuring consistent and efficient design practices across a variety of product types, including e-commerce platforms, mobile applications, and web-based tools. I am well-versed in design principles and best practices tailored to different platforms and contexts, ensuring the highest standards of quality and user satisfaction.
2024-Now
Co-Founder & Lead Product Designer
Castafiore
2023-Now
Partner & Lead Product Designer
Hapkey
2022-Now
Program Steering Committee Digital Creative
Hyper Island
2020-Now
Educational Advisory Board UX Program
Nackademin
2019-2024
Co-Founder & Head of DesignOps
Frank Fam
2018-2019
UX Designer
Valtech
2010-2018
UX & UI Consultant and Designer
Freelance
Design with a lean mindset by focusing on creating minimal viable products, gathering continuous feedback, iterating rapidly to validate assumptions, and removing waste in the process to achieve the desired outcome in an efficient and effective manner.
Design for accessibility and inclusivity by empathically understanding the diverse needs and abilities of all users, including those with disabilities, and implementing inclusive and accessible design solutions throughout the design process.
Design with a problem-focused mindset by first thoroughly understanding the needs and pain points of users before proposing solutions, rather than jumping to solutions without fully understanding the problem at hand.
Design through collaboration by actively engaging and involving end users, clients, and other stakeholders throughout the design process to co-create solutions that meet their needs and exceed their expectations.
Design for relevance and learning by fostering an environment of experimentation and exploration, encouraging the use of new technologies, design approaches, and methodologies to stay ahead of the curve and continuously learn smarter and more efficient ways of solving problems.
Design for scalability and consistency by creating shareable and reusable design systems, which provide a foundation for consistent and efficient product design and can be easily scaled to support new products and features.
Design for sustainability by creating solutions that not only meet the needs of users but also benefit the planet and environment, considering the full lifecycle of the product and minimizing its ecological impact.
Design leaders need to earn the respect of a team, to do that you need to stay current with the evolutions in the field. The only way to achieve this is by consistently participating in design work with the team and being an integral part of the production team.
"I have had the honour to work with, and learn from Alexander the last few years in a number of projects and services.
It has been a great experience and I highly recommend him as a colleague or consultant. His work for us has varied from web solutions to the full conceptualisation of our newly developed design system."
- Andreas Melin
"Alexander is a talented ux designer with a unique combination of thinking deeply and at the same time having the ability to work out quick qualitative results.
As Art Director, I worked near Alexander, which was uplifting because he as a person is super fun to work with but also reassuring as his knowledge and deliveries were always above expectations."
- Andreas Bjurenborg
"It's rare to come across people who has such drive and compassion as Alexander. He has a natural skill of making everyone in his team feel confident and appreciated.
Alexander always makes sure everyone has what they need to become their best self, making sure to make your skills shine but also challenges you to always become better. His skills in leadership, group dynamics, strategy & design makes him an invaluable asset in any company that wants to become the best.
I have had the privilige to work with Alexander over multiple years, different clients and workplaces. Everytime i get to work in his team i know i will become a better designer, colleague and professional, all while having a lot of fun.
I couldnt possibly give a higher recommendation than for Alexander!"
- Christopher Lindström
"I've had the pleasure of working with Alexander in several projects where he has had the position of design lead. In all the projects he has contributed with a cool, calm and collected approach which has eased the waves in sometimes stormy waters.
As a leader he sets up a good communication structure in the team so that it's very clear where the team is at and where it needs to be to reach the goals successfully.
He is also the kind of leader that will let all the members of the team contribute with ideas to the solution and is always up for a good discussion.
I have learned a lot about leadership from working with Alexander and would warmly recommend having him on a team. "
- Jimmy Mcguire
